Bangladesh Television (BTV) Modernizes and Expands Reach with TiCON Systems’ OTT Platform on AWS

4 min readMar 13, 2025

Bangladesh Television (BTV), the national broadcaster of Bangladesh, sought to revamp its viewing experience in response to a rapidly evolving media landscape. To remain competitive and reach wider audiences, BTV partnered with TiCON Systems Ltd. Leveraging TiCON’s expertise in OTT platforms and AWS’s robust cloud infrastructure, BTV embarked on a digital transformation journey to modernize its services and ensure seamless audience engagement for the future.

Challenges and Opportunities

BTV faced several critical challenges in its existing broadcasting model:

Outdated Infrastructure: Legacy systems limited efficiency in producing, distributing, and monetizing high-quality content.
Limited Reach: Traditional broadcasting methods failed to cover Bangladesh’s diverse and mobile audience base.
Content Variety: The platform lacked a comprehensive library of on-demand content and compelling original programming.
User Experience: An outdated interface and lack of personalization made it difficult to compete with modern streaming services.
Budget Constraints: The high costs of on-premises infrastructure and maintenance restricted innovation and content expansion.

Recognizing the need for digital transformation, BTV collaborated with TiCON Systems Ltd. to build a scalable and cost-effective OTT platform powered by AWS.

Solution: A Cutting-Edge OTT Platform on AWS

To address BTV’s challenges, TiCON Systems designed a state-of-the-art OTT solution built on AWS cloud services. Key elements of the solution include:

1. Scalability and Cost Optimization

Serverless architecture using AWS Amplify and Aurora Serverless enabled on-demand resource scaling, reducing upfront infrastructure costs.
Pay-as-you-go pricing ensured cost efficiency while allowing seamless scaling to meet fluctuating viewership demands.

2. Seamless Streaming and Enhanced User Experience

Amazon EC2 and AWS Elemental solutions powered high-quality video transcoding for smooth on-demand and live content delivery.
AWS Lambda ensured low-latency updates, keeping content fresh and relevant for viewers.

3. Content Delivery and Resilience

AWS CloudFront’s Content Delivery Network (CDN) optimized both live and on-demand content distribution, minimizing buffering times and enhancing the viewing experience nationwide.

4. Security and Accessibility

AWS security capabilities, integrated with CloudFront, protected BTV’s content from unauthorized access and piracy.
Encrypted data storage and access control mechanisms ensured compliance with broadcasting security standards.

5. Operational Efficiency

Efficient resource management with Amazon S3, EC2, Route 53, RDS, and ElastiCache improved platform performance and reliability.
AWS CloudWatch and CloudTrail automated monitoring and logging, simplifying system oversight and troubleshooting.

6. Agile Development and Future-Ready Architecture

AWS Amplify facilitated rapid frontend deployment, allowing BTV to continuously innovate and enhance the user experience.
The modular architecture ensured future scalability and support for emerging technologies like AI-driven content recommendations.

Impact: Transforming the BTV Viewer Experience

The collaboration between BTV and TiCON Systems Ltd. has resulted in a transformative shift for the national broadcaster:

Expanded Reach: The OTT platform removed geographic barriers, making BTV’s content accessible to audiences across Bangladesh and beyond.
Enhanced Content & Engagement: A high-quality streaming experience, diverse programming, and personalized recommendations boosted audience retention and interaction.
Cost Efficiency & Agility: AWS-powered infrastructure reduced operational expenses, enabling BTV to reinvest in content acquisition and platform innovation.
Security & Reliability: AWS’s robust security features strengthened the platform’s resilience, ensuring uninterrupted service for viewers.
Future Growth: The scalable and adaptive platform positions BTV for continuous expansion, including AI-powered personalization and data-driven audience insights.

About Bangladesh Television (BTV)

Established in 1964, Bangladesh Television (BTV) is the country’s state-owned national broadcaster. As a cornerstone of the Bangladeshi media landscape, BTV delivers diverse programming, including news, educational content, cultural programs, entertainment, and sports. Its mission is to inform, educate, and entertain the people of Bangladesh while promoting national unity and cultural heritage.

AWS Services Used

Compute: AWS EC2
Transcoding: AWS Elemental
Content Delivery: AWS CloudFront
Load Balancing: AWS Elastic Load Balancing (ELB)
DNS Management: AWS Route 53
Database: AWS Aurora RDS
Frontend Deployment: AWS Amplify
Storage: AWS Elastic Block Store (EBS), AWS S3
Caching: AWS ElastiCache
Monitoring & Logging: AWS CloudWatch, AWS CloudTrail

Conclusion

Through its strategic partnership with TiCON Systems Ltd. and AWS, BTV has successfully modernized its broadcasting model, ensuring long-term sustainability in an evolving digital landscape. With its scalable and cost-effective OTT platform, BTV is well-positioned to continue delivering quality content and engaging experiences for audiences across Bangladesh and beyond.